Friday, 25 September 2015

NDM baseline assessment learner response

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Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments. (48 marks)

WWW - clearly revised the history of news and also have used a wide range of examples


EBI - no focus on the question at all. The first time you use the words "audience" or "empowerment" is in the conclusion. You must answer the Q and focus on recent developments in  NDM


LR - put together a detailed plan for your re-sit if this question


PLAN:



  • Discuss how members of public are "citizen journalists" - to what extent? Mention vloggers, ability to comment on social media, YouTube comments, tweets, account on wiki links and provide answers -- freedom, but are audiences actually empowered? If no one watches, waste of time
  • America - police brutality - members of public report -CCTV video footage released by police - For both Trayvon Martin and Michael Brown (Ferguson) -- this questions if police have more authority in the media. Social media played high role #BlackLivesMatter
  • Decline in newspapers in today because of low-budgets, use example of 1972 Washington Post Scandal 
  • Ability to get news anywhere, more efficient and free - development of social media accounts such as Buzz Feed, Daily Mail Online all tweet about current affairs
  • Newspapers want to cause moral panic, lack of censorship and advances in technology means that anyone can be journalists 
  • Theory: Uses and Gratifications - surveillance: people enjoy staying updated, 24 hour news shows such as CNN  

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