Feedback:
WWW: good focus on the question, some excellent examples and a clear argument
EBI: biggest issue is that you don'y cover enough of a 60 minute essay and prevents you from reaching top marks. No real discussion of the decline in the newspaper industry and the debate around free news. Lacking in theory (Marxism and Pluralism, New Values etc), needs more examples
Strongest: well structured and clearly expressed
Weakest: showing good critical autonomy
What to include into my essay next time
- a variety of examples
- statistics
- theory
Improved paragraph:
A marxist approach to audiences being a producer/consumer of news would be that trusted brands, such as the BBC, maintain hegemonic control over audiences. Through Pareto's law that 80% of the media is controlled by 20% of large organisations. The BBC is the main source of news audiences go to in order to consume news. Although the audience can leave comments on online articles and express their personal views, the BBC have the ability to remove any content they desire. Advances in technology allow audiences to consume a variety of news but doesn't allow audiences to respond/react to it as there ultimately is a limit as the BBC want to maintain a strong image.
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