Re-write your introduction working on answering the
question from both sides and clearly introducing your News case study. Then,
write a new paragraph answering the question clearly with regards to the
decline in the newspaper industry.
Many would agree that advances in technology allow audiences
to feel empowered, especially in an era known as the “information revolution”
whereby audiences have strong opinions of news and can express that freely on
social media sites. The decline in newspapers means the new and digital media
for news is used more efficiently from smartphones because of the quick and
easy access, ultimately this allows audiences to feel empowered as they can
publish a discussion on news at any point in time. The theories of Marxism and
Pluralism are vital in differentiating how exactly powerful audiences are with
the audiences in new and digital media, as it demonstrates a clear contrast in
power between the elite and how society influences the media through freedom of
speech.
The newspaper industry has shown a sufficient decline, as statistics
show how The Sun went from generating 2.2 million copies a day to now 1.8
million. The explanation for this decline is simply because newspapers publish
articles online, considering the fact most people have access to the internet
from their phones making it quicker and
easier to access news online rather than going out to a shop to buy a paper
copy. Furthermore, this emphasises how audiences are more empowered by
technology as they have no limitations of access to gaining news online and
ultimately save money. In the most recent years, Rupert Murdoch decided to put
a paywall up for The Sun Online, the number of visitors to thesun.co.uk fell
61.4 per cent from 37.3 million in July – the last month before the paywall
went up – to 14.4 million in August. Ultimately, it’s evident that users went
to competitors such as the Mail Online to gain news, which helps the competing
newspapers have a sense of empowerment to a short extent. Although the standard of news may not be of high quality, having news quickly, which links to immediacy (news values) it was attracts audiences. It is prominent that
audiences are empowered in terms of consuming news as they can get it for free,
which makes established newspapers such as The Sun to lose revenues and
customers because putting up a paywall drives people away to free resources
which are easily available.
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